In line with the regional Flagship Store concept of the clent, the design draws upon Phitsanulok’s architectural, cultural, and natural heritage for inspirations. Crucially the design does not execute the materialistic past in a shallow recreation with disregard to the current context. It takes the essence of heritage history distilled into a reinterpretation that is faithful to the past and works well in the socio economic context of the site in present day.